The Podcast by ZMS

Inside Fashion Marketing

#7 Consumer Insights - What to do with data

Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts.

Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster.

#6 Inuovo - How a small wholesale brand started selling directly to consumers with incredible success

On the podcast this week, Andreas talks with sustainable shoe brand, Inuovo, about how it entered the world of online marketplaces and Direct-to-Consumer retail incredibly successfully via Zalando. With great insights into data-driven customer and market analysis; rapid speed-to-market; and how high ambitions lead to high success is Hayriye Selekler, responsible for Business Development at Inuovo.

#5 TOMS: Fostering brand awareness around corporate social responsibility

It’s clear that we are seeing big, lasting shifts in customer expectations when it comes to the values of the brands they like to shop. With more and more brands eager to showcase the good they are doing, how can brands foster awareness around their corporate social responsibility initiatives in authentic and compelling ways? Here to talk about authentic approaches to corporate social responsibility is Ian Stewart, CMO at TOMS.

#4 The ultimate guide to influencer marketing

Andreas talks to ZMS expert, Stella Fee Ostholt, one of our Collabary partner consultants, about all things influencer marketing. If you’re wondering where to start with influencer marketing, this is your ultimate guide – regardless of what your goals or budget are, we’ve got you covered in this episode with actionable recommendations and insider know-how.

#3 SNOCKS: Connecting to customers as a small brand on a big platform

Andreas talks to Johannes Kliesch and Thomas Bauknecht from SNOCKS about how they leveraged advertising and marketing to grow their brand from 0 to 25 million euros in sales selling basic socks and underwear – in just 5 years! Listen in to hear them talk about how they reach and engage with customers and what their tips are for other brands wanting to achieve the same.

#2 How brands are re-thinking customer connection online

Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing. Looking back on the many campaigns we’ve had over the past months, Diana discusses best practices and the ways in which she and her team have been helping brands come up with innovative ways to reach the right customers and rethink what it means to connect and engage in socially distant and unpredictable times.

#01 The North Face: Crafting campaigns around sustainability

Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection – The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns – from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.

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