ZMS is Zalando’s 360° marketing unit. We help brands to create, connect and grow on a whole new level, across many different channels.READ MORE
ZMS is the 360° marketing unit of Europe’s number one online fashion platform, Zalando. At the heart of our business is a holistic data-driven marketing approach for fashion and lifestyle brands across many different channels. Zalando Marketing Services combines impactful marketing solutions along the whole customer journey, access to audiences with expansive reach, in-depth data knowledge and privacy-compliant targeting. We create inspiring content and disruptive ideas and connect brands to fashion and lifestyle consumers across 17 European markets.
ZMS serves as strategic partner to advertisers, helps to increase their brand impact, drive their sales and celebrate product launches with tailored messages, on Zalando and beyond. We deliver proven results across a wide range of marketing channels. ZMS works with many of the world’s largest fashion brands, international names in sports, lifestyle and beauty as well as agencies. Get in touch to find out what we can do for you.
We create stories powered by data – from disruptive ideas to compelling content. ZMS drives your growth and branding targets based on inspiring creation, storytelling and its data-driven marketing approach.
With groundbreaking data science and thanks to tens of millions of Zalando customers, Zalando Marketing Services provides brand partners with access to valuable purchase insights, experts and tailored analysis in order to optimize marketing and strategic decision making.
ZMS offers seamless access to our influencer marketing platform Collabary and enables 360° campaigns integrated with authentic, engaging content produced by the most inspiring content creators.VISIT COLLABARY
If you believe you can help us to redefine digital marketing, we want to hear from you.CHECK OUR CURRENT ZMS JOB OPENINGS
Data protection declaration and consent to use data by zms.zalando.com
Data protection is a matter of trust and your trust is important to us. We respect your personal space and your privacy. Therefore, protecting personal data and collecting, processing and using them in conformity with the law is an important concern to us. So that you feel safe while visiting one of our web pages, we strictly adhere to legal provisions when we process you data and would like to inform you here about our data collection and use of data.
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By agreeing to the following data protection declaration you consent to Zalando Marketing Services GmbH, Tamara-Danz-Straße 1, 10243 Berlin (hereinafter: ZMS) collecting, processing and using your personal data by adhering to the data protection laws and the following provisions.
1. Responsible body
The body responsible for collecting, processing and using your personal data in terms of the Federal data protection laws is Zalando Marketing Services GmbH Tamara-Danz-Straße 1, 10243 Berlin.
Should you wish to object to ZMS collecting, processing and using your personal data in accordance with these data protection provisions in total or only to individual measures, you can send your objection by email, fax or letter to the following contacts:
Zalando Marketing Services GmbH
Fax: +49 (0)30 2759 4693
2. Collecting, processing and using personal data
We only store and process personal data when you have voluntarily supplied us with this information, such as by filling in a contact form. If we collect any other personal data, you will be informed on the respective web pages, of the intended purpose of use and, if necessary, asked for your consent to store and process the data. Your personal data will only be disclosed or otherwise transmitted if this is necessary to implement the contract or you have given your prior consent.
4. Log files
During every access of the page zms.zalando.com user data is transmitted by the respective Internet browser and stored in protocol files, the so-called server log files. The datasets stored here contain the following data: date and time of access, name of accessed page, IP address, referrer URL (original URL from which you arrived at the website), the amount of data transmitted, product and version information of the browser used.
Subject to possible legal retention obligations, users' IP addresses are deleted or anonymised after use has been ended. During an anonymisation the IP addresses are changed in such a way that the individual information about personal or material circumstances can no longer be allocated to a certain or to an ascertainable person except with an unreasonably high expense of time, money and manpower.
5. Web Analysis
In order to constantly improve and optimize our offer we make use of so-called tracking technologies. To this end we make use of the services of Google Analytics. Google Analytics is a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics makes use of "cookies", i.e. text files that are stored on your computer and enable an analysis to be made of our offer by Google. The information recorded by the cookies on the use made of our websites (including your IP address) is normally transmitted to a Google server in the USA and stored there. We draw your attention to the fact that on our websites Google Analytics were extended by the code "gat._anonymizeIp();" to ensure an anonymized record of IP addresses (so-called IP masking). At our request, your IP address is therefore recorded by Google solely in shortened form, which ensures anonymization and allows no inferences to be made to your identity. In the event that the IP-anonymize function is activated on this website, your IP address will previously be shortened by Google within the member countries of the European Union or in other contracting states that were party to the agreement on the European Economic Area. The full IP address will be sent to a Google server in the USA - and shortened there - only in exceptional cases. Google also observes the data-protection provisions of the "US Safe Harbor" agreement and is registered in the "Safe Harbor" program of the US Department of Commerce. Google will make use of the said information to evaluate your use of our websites, to prepare reports on the website activities for us and to provide us with further website-related and Internet-related services. The IP address transferred from your browser by Google Analytics is not brought together by Google with other data collected. Any transfer of this data to a third party by Google is made solely on the basis of statutory regulations or within the framework of order data processing. On no account will Google bring your data together with other data recorded by Google. By using these websites you declare that you consent to the processing of the data collected on you by Google and the previously described manner of data processing, as well as the described purpose. You can prevent the storage of the cookies by adjusting your browser-software settings appropriately. In this case, however, we draw your attention to the fact that you may not then be fully able to use all of the functions of these websites. You can also prevent the acquisition by Google of the data generated by the cookie and relating to your use of the website (incl. your IP address) as well as its processing by Google in that you download and install the browser plug-in available under the following link:
6. Right of the concerned to receive information
According to the Federal data protection laws, you have the right to free information regarding the stored data on you as well as the right to correct, block or delete this data.
We take the protection of your data very seriously. In order to ensure that personal data is not given to third parties, please send your request by email or by mail to the following address, clearly stating your identity:
Zalando Marketing Services GmbH
Fax: +49 (0)30 2759 46 93
Zalando Marketing Services GmbH
Andreas Antrup, Robert Gentz
Amtsgericht Charlottenburg, HRB 169205 B
Value Added Tax-ID:
for contents of Zalando Marketing Services GmbH acc. To § 55 RStV: Andreas Antrup