Zalando Marketing Services

We Connect Brands to Consumers

ZMS is Zalando’s 360° marketing unit. Brands benefit from our data-infused marketing capabilities, extensive media and content creation expertise.

We Enable Growth

Drive your sales performance, for selected products or your whole assortment. Leverage our capabilities driven by machine learning, powerful media formats, and our performance marketing expertise.

We Elevate Branding

Boost your brand impact and launch new products/collections. Benefit from our extensive digital marketing, fashion, and creative expertise as well as deep consumer insights.

Find out about our Integrated 360° Services

Watch the ZMS 360° Reel and learn how Brands benefit


Active Customers


Visits per Quarter


App Installs


Product Choices




European Markets

News & Updates

5 ZMS Colleagues share Insights about their Work

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Pepe Jeans X ZMS: Zalando Days 2020 Success Story

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5 Years of ZMS / Beyond Crisis Mode: The Future of Marketing

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5 Years of ZMS / Three Influencer Marketing Predictions

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