News & Updates
Find out what’s new at ZMS
Impressions from the ZMS Partner Awards 2022
Recap: The ZMS Partner Awards 2022
Detangling data: The future of data transparency in digital advertising
Marketing for beauty: Three brands making an impact on Zalando
Partner Program marketing superstars!
Win with Zalando: How to leverage key commercial moments
New podcast: Inside Fashion Marketing – by ZMS
With the fashion industry in constant flux and digitizing rapidly, catching the attention of customers is an undoubtedly tricky yet fascinating topic! Andreas Antrup – Senior Vice President Advertising Zalando and Managing Director Zalando Marketing Services – speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need … Continued
Learn about the ZMS Brand Partner Study 2020
Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? Zalando Marketing Services (ZMS) conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.
Vogue Business x Zalando webinar on data-driven brand strategies
Watch the webinar recording: Vogue Business Americas editor, Hilary Milnes, Zalando’s Andreas Antrup and Karl Lagerfeld’s Michele Pilati discuss accelerating data-driven brand strategies.
How to drive your sales and marketing impact with ZMS
ZMS enables partners to gain unique insights and access to millions of shoppers, as well as tapping into our fashion and content creation expertise.
White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation
The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights.