News & Updates

Find Out What’s New at ZMS

5 ZMS Colleagues share Insights about their Work

How is working at Zalando Marketing Services? Read the stories of 5 team members.

Pepe Jeans X ZMS: Zalando Days 2020 Success Story

Data-driven daily steering, attractive discounting, strong stock depth through a hybrid logistics model using Zalando Fulfillment Solutions (ZFS), and investing in Zalando Marketing Services (ZMS) were the key to Pepe Jeans’ success.

5 Years of ZMS / Beyond Crisis Mode: The Future of Marketing

As Zalando Marketing Services (ZMS) turns five, Managing Director Andreas Antrup shares key lessons the marketing industry can take into the future. Read the full story

5 Years of ZMS / Three Influencer Marketing Predictions

Stefano Balestra, Director Marketing Strategy & Operations at Zalando Marketing Services (ZMS) and the face behind Zalando’s influencer marketing platform Collabary, shares how brands can nail the three Cs of influencer marketing: credibility, change and customer centricity Read the full interview story

How ZMS accelerates Growth for Up-and-Coming Brands

Diane Berte, VP Sales and Marketing, shares her take on why it’s so important to support small and mid-size partners with new machine-learning advertising capabilities, and how ZMS’ 5 million EUR fund can help kickstart their business

Nike teamed up with ZMS during the Coronavirus Lockdown

Nike took a stand and encouraged consumers to stay at home while using the power of sports to empower oneself and connect with others, while staying active.

White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation

The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights.

Motion Fashion tripled Sales during Cyber Week 2019 with ZMS

Data-driven steering, attractive offers, strong stock depth, and sponsored products were the key to Motion Fashion’s success

Always-On Campaign for Karl Lagerfeld drives Conversions

“Always On” campaign approach with onsite and offsite growth placements to drive constant visibility on entire product assortment and optimization based on insights

American Eagle’s data-driven, localized Brand Launch in Europe

ZMS used a 360° data-driven marketing approach to launch American Eagle’s Autumn/Winter collection exclusively on Zalando.