News & Updates

Find out what’s new at ZMS

New podcast: Inside Fashion Marketing – by ZMS

With the fashion industry in constant flux and digitizing rapidly, catching the attention of customers is an undoubtedly tricky yet fascinating topic! Andreas Antrup – Senior Vice President Advertising Zalando and Managing Director Zalando Marketing Services – speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need … Continued


Learn about the ZMS Brand Partner Study 2020

Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? Zalando Marketing Services (ZMS) conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.

Vogue Business x Zalando webinar on data-driven brand strategies

Watch the webinar recording: Vogue Business Americas editor, Hilary Milnes, Zalando’s Andreas Antrup and Karl Lagerfeld’s Michele Pilati discuss accelerating data-driven brand strategies.

How to drive your sales and marketing impact with ZMS

ZMS enables partners to gain unique insights and access to millions of shoppers, as well as tapping into our fashion and content creation expertise.

What’s it like to work at ZMS?

How is working at Zalando Marketing Services? Read the stories of 5 team members.

Nike teamed up with ZMS during the Coronavirus lockdown

Nike took a stand and encouraged consumers to stay at home while using the power of sports to empower oneself and connect with others, while staying active.

White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation

The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights.