News & Updates

Find out what’s new at ZMS

Out now: Inside Fashion Marketing – The Podcast by ZMS

With the fashion industry in constant flux and digitizing rapidly, catching the attention of customers is an undoubtedly tricky yet fascinating topic! Andreas Antrup – Senior Vice President Advertising Zalando and Managing Director Zalando Marketing Services – speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need … Continued


Three ZMS Colleagues sharing Insights about their Work

Ever wondered how working at Zalando Marketing Services (ZMS) looks like? We asked some of our colleagues across our different ZMS units such as Partner Consultancy, Media and Engineering to share their ZMS journey with us. Read below what Nada, Alexander and Nikolay have to say about their work at ZMS. If you like to … Continued

ZMS People Stories

Learn about the ZMS Brand Partner Study 2020

Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? Zalando Marketing Services (ZMS) conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.

Vogue Business x ZMS / Zalando Webinar on Data-Driven Brand Strategies

Watch the webinar recording: Vogue Business Americas editor, Hilary Milnes, Zalando’s Andreas Antrup and Karl Lagerfeld’s Michele Pilati discuss accelerating data-driven brand strategies.

How to drive your Sales and Marketing Impact with ZMS?

ZMS enables partners to gain unique insights and access to millions of shoppers, as well as tapping into our fashion and content creation expertise.

5 ZMS Colleagues share Insights about their Work

How is working at Zalando Marketing Services? Read the stories of 5 team members.

Pepe Jeans X ZMS: Zalando Days 2020 Success Story

Data-driven daily steering, attractive discounting, strong stock depth through a hybrid logistics model using Zalando Fulfillment Solutions (ZFS), and investing in Zalando Marketing Services (ZMS) were the key to Pepe Jeans’ success.

5 Years of ZMS / Beyond Crisis Mode: The Future of Marketing

As Zalando Marketing Services (ZMS) turns five, Managing Director Andreas Antrup shares key lessons the marketing industry can take into the future. Read the full story

5 Years of ZMS / Three Influencer Marketing Predictions

Stefano Balestra, Director Marketing Strategy & Operations at Zalando Marketing Services (ZMS) and the face behind Zalando’s influencer marketing platform Collabary, shares how brands can nail the three Cs of influencer marketing: credibility, change and customer centricity Read the full interview story

How ZMS accelerates Growth for Up-and-Coming Brands

Diane Berte, VP Sales and Marketing, shares her take on why it’s so important to support small and mid-size partners with new machine-learning advertising capabilities, and how ZMS’ 5 million EUR fund can help kickstart their business