News & Updates

Find out what’s new at ZMS

Recap: ZMS Partner Awards 2023

Impressions from the ZMS Partner Awards 2022

Recap: The ZMS Partner Awards 2022

Detangling data: The future of data transparency in digital advertising

Marketing for beauty: Three brands making an impact on Zalando

Partner Program marketing superstars!

Win with Zalando: How to leverage key commercial moments

New podcast: Inside Fashion Marketing – by ZMS

With the fashion industry in constant flux and digitizing rapidly, catching the attention of customers is an undoubtedly tricky yet fascinating topic! Andreas Antrup – Senior Vice President Advertising Zalando and Managing Director Zalando Marketing Services – speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need … Continued

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Learn about the ZMS Brand Partner Study 2020

Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? Zalando Marketing Services (ZMS) conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.

Vogue Business x Zalando webinar on data-driven brand strategies

Watch the webinar recording: Vogue Business Americas editor, Hilary Milnes, Zalando’s Andreas Antrup and Karl Lagerfeld’s Michele Pilati discuss accelerating data-driven brand strategies.

How to drive your sales and marketing impact with ZMS

ZMS enables partners to gain unique insights and access to millions of shoppers, as well as tapping into our fashion and content creation expertise.

White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation

The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights.