Service | ZMS Insights

Empower Decisions with Data-driven Insights

ZMS Insights provides partners with access to purchase, onsite, and customer survey data of >34 million active customers and across over 1 billion quarterly shop visits.

What we offer you

  • Ad Hoc Consultancy Services: Tailored action recommendations based on customer, onsite and consumer feedback analysis
  • ZMS Insights Tool: 24/7 self-service platform with purchase, customer, onsite and SKU analysis, 8 dashboards and > 30 metrics
  • Custom-built Dashboards: track your performance on your own terms
  • Studies and publications: understand market and consumer developments and trends

This is how you benefit

  • Develop an in-depth understanding of shoppers across Europe
  • Optimize your strategic, product and marketing decisions on Zalando and beyond
  • Compare your performance to competitors and gain key insights
  • Identify opportunities to grow, gain market share and derive actions
  • Path the way for customer-centric brand and marketing strategies

ZMS Insights provides partners with access to purchase, onsite, and customer survey data of tens of millions of active customers and across over 1 billion quarterly shop visits. We empower data-driven strategic, marketing, and merchandising decisions. Our Consultancy Services incorporate custom research, tailored purchase, and onsite data analysis to enhance your holistic data understanding and path the way for actionable, data-driven strategies. Partners use our ZMS Insights Tool to learn about their performance and consumers on Zalando, as well as to gain competitive benchmark insights from their peer group. With our Custom Dashboard services, brands receive tailored performance analysis enabling them to track their success on their own terms. We furthermore create Studies to shed light on market and consumer behavior trends.

How we leverage data insights to drive results

ZMS Insights Factsheet

Download our factsheet and learn about our self-service, consulting, custom dashboard, and study services.

Watch the ZMS Insights Tool Video

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