Case Studies

How we drive results for our partners

Steve Madden Influencer Event

12.3M

Impressions

392%

ROI on total budget

MQ Marqet Ad Manager Campaign

+97%

YoY attributed GMV Increase

+79%

YoY ROAS Increase

Athleta - The Power of She

35.5M

Ad Impressions

+407%

Sold Items

PURELEI - EOSS

>17.8M

Impressions

+245%

GMV

ASICS - Nature Bathing

>16.7M

Impressions

+84%

Sales for Focus SKUs

QS by s.Oliver x BVG

>9.2M

Ad Impressions

79%

Item Sales came from new Customers

Buratti - Ad Manager Campaign

+70%

GMV

+123%

ROAS Increase

GAP - Sharing Pride

>55M

Total Impressions

+22%

Uplift in Brand Followers on Zalando

UGG - Feels like UGG

117M

Impressions

+240%

Campaign SKU Sales YoY

ELC - Unlock the Magic

>257M

Media Impressions

+59%

Sales vs. previous Year

SNOCKS - Ad Manager Campaign

14M

Impressions

300K

Item Sales

Origins - Cyber Week 2022

>6.5M

Ad Impressions

+49%

YoY Sales Uplift

Levi's 501® Live Show

>3M

Impressions

>37K

Total Views

ALDO x L'Oréal

>26M

Total Impressions

>1.1M

Total PDP Views

Coach

2.1M

Impressions

188%

Uplift in Sales

Crocs

80%

SKU sell-out via Early Access

>153K

Clicks

Champion

126%

Increase in Sold Items for focus SKUs

2000%

ROII on TikTok

Levi's®

11%

Conversion Rate

1M

Clicks

adidas Originals

+51M

Engagements

+10%

Gen Z Purchases

GAP

+25%

Customer Growth

+125%

Uplift in New Brand Followers on Zalando

Next

>25

ROAS

Toni Pons

22.2

ROAS

FLO

68K

Influencer Reach

112K

Reactions

ASICS

30.8K

Landing Page Views

82K

PDP Views

Rituals

>53K

New Customers

>1.7M

Product Views

Lacoste

8.4K

New Customers

3.6M

Clicks

HUGO

+19%

Uplift in Conversion Rate

440K

PDP Views

We Fashion

69K

New Customers

29.1

ROAS

Indiska

6.2M

Impressions

5.9M

Unique Reach

Tommy Hilfiger

59M

Impressions

3.2M

PDP Views

MAMMUT

+42%

NMV

+123%

Follower growth

DORINA

27%

Sales uplift

>2.8M

Ad impressions

Karl Kani

~14%

Click-through-rate

248%

Return-on-influencer-investment

Reebok

>98M

Impressions

76%

Uplift in items sold

Estée Lauder Companies

+130%

Increase in new customers

>516M

Media impressions

Polo Ralph Lauren

+50%

Product Detail Page Views

+100%

Growth on overall brand items sold, polo shirts in particular

Puma

100%

Year-over-Year Growth

12.4

Return on Ad Spend

Steve Madden Influencer Event

Steve Madden not only used their latest influencer event in Berlin to create extraordinary and unique onsite campaign content but also generated enormous buzz on social media, without even booking any deliverables with the influencers.

12.3M

Impressions

392%

ROI on total budget

MQ Marqet Ad Manager Campaign

ZMS Partner Awards Winner 2023: MQ Marqet sought to drive growth for their biggest brand, STOCKH LM, in Zalando’s biggest market, Germany.

+97%

YoY attributed GMV Increase

+79%

YoY ROAS Increase

Athleta - The Power of She

ZMS Partner Awards Nominee 2023: As the brand launched in Europe, their main objective was to raise brand awareness by explaining, demonstrating and unleashing “The Power Of She” to a European audience.

35.5M

Ad Impressions

+407%

Sold Items

PURELEI - EOSS

ZMS Partner Awards Nominee 2023: PURELEI’s goal was to gain experiences in new markets beyond Germany, especially for future campaign strategies.

>17.8M

Impressions

+245%

GMV

ASICS - Nature Bathing

ZMS Partner Awards Nominee 2023: With their “Nature Bathing” campaign, ASICS sought to continuously spread their founding philosophy of "Sound Mind, Sound Body."

>16.7M

Impressions

+84%

Sales for Focus SKUs

QS by s.Oliver x BVG

ZMS Partner Awards Winner 2023: QS wanted to present themselves in a playful and authentic way while transporting its core values: tolerance, curiosity, positivity and joy.

>9.2M

Ad Impressions

79%

Item Sales came from new Customers

Buratti - Ad Manager Campaign

ZMS Partner Awards Nominee 2023: Buratti wanted to make use of their findings from previous Ad Manager reports and follow up with reports-based decisions.

+70%

GMV

+123%

ROAS Increase

GAP - Sharing Pride

ZMS Partner Awards Nominee 2023: As an active and vocal supporter of the LGBTQIA+ community, GAP aimed to raise awareness of their commitment to do more.

>55M

Total Impressions

+22%

Uplift in Brand Followers on Zalando

UGG - Feels like UGG

ZMS Partner Awards Nominee 2023: Create awareness around UGG’s winter collection amongst the Gen Z audience in DE, ES, IT FR, NL through a powerful creative campaign and effective media placements.

117M

Impressions

+240%

Campaign SKU Sales YoY

ELC - Unlock the Magic

ZMS Partner Awards Winner 2023: The goal of Estée Lauder Companies' "Unlock the Magic" campaign was to highlight Estée Lauder Companies (ELC) products as tools of self-exploration and uninhibited self-expression by including the non-conventional beauty and make-up communities.

>257M

Media Impressions

+59%

Sales vs. previous Year

SNOCKS - Ad Manager Campaign

With a focus on the German market, which constitutes Zalando’s core customer base, SNOCKS aimed to effectively engage both male and female customers.

14M

Impressions

300K

Item Sales

Origins - Cyber Week 2022

With its Cyber Week campaign in 2022, Origins wanted to go viral on Zalando with its GinZing Gel Moisturizer while driving production excitement and brand desirability. Furthermore they wanted to leverage off-site engagement for their customer acquisition amongst their target audience.

>6.5M

Ad Impressions

+49%

YoY Sales Uplift

Levi's 501® Live Show

Levi’s®️ wanted to offer an engaging format for their customers while presenting unique and creative styling tips on different models to enhance their experience with the 501®️ jeans and how to style it.

>3M

Impressions

>37K

Total Views

ALDO x L'Oréal

In 2022, ALDO and L’Oréal joined forces with ZMS. The collaboration was based on the assumption that even though ALDO and two L’Oréal brands, Maybelline and Essie, shared similar customer basket tendencies, they still had room to grow together. Learn more about how this cross-category collaboration increased new customers by +60%

>26M

Total Impressions

>1.1M

Total PDP Views

Coach

To bring the vision of Coach being a community rather than just a bag closer to a younger audience, they teamed up with ZMS and created a Gen Z focused campaign around their Demi Bag.

2.1M

Impressions

188%

Uplift in Sales

Crocs

Together with ZMS, Crocs released its first Zalando exclusive collection with Early Access for Zalando Plus members in June 2022.

80%

SKU sell-out via Early Access

>153K

Clicks

Champion

For this campaign, Champion wanted to work with individuals from collectives that stand for inclusivity, and with people who play by their own rules, thus the “Be your own Champion,” campaign was born.

126%

Increase in Sold Items for focus SKUs

2000%

ROII on TikTok

Levi's®

Together with Zalando Marketing Services(ZMS), Levi’s® executed a successful campaign around its classic 501™ jean, encompassing 501™ Day on May 20

11%

Conversion Rate

1M

Clicks

adidas Originals

Through a ZMS Insights survey, adidas discovered that although adidas’ customers care deeply about sustainability, they really struggle to translate their values into actions when they go to stores or shop online.

+51M

Engagements

+10%

Gen Z Purchases

GAP

GAP wanted to showcase their brand's commitment to diversity and inclusion and raise brand awareness & evolve brand perception in Europe.

+25%

Customer Growth

+125%

Uplift in New Brand Followers on Zalando

Next

Next has been a partner of Zalando for many years now, but they wanted to understand whether they would be able to increase overall sales and incremental sales, by incorporating ZMS into their activity.

>25

ROAS

Toni Pons

Toni Pons joined ZMS with the goal to increase sales growth and internationalization in the Zalando marketplace.

22.2

ROAS

FLO

FLO wanted to introduce both their brand Lumberjack and Kinetix as active brands on Zalando by leveraging influencer content.

68K

Influencer Reach

112K

Reactions

ASICS

Leading up to the Paris Marathon in 2021, ASICS teamed up with ZMS to create an influencer marketing campaign that would follow an influencer’s journey as they train for the Marathon.

30.8K

Landing Page Views

82K

PDP Views

Rituals

Together with Zalando Marketing Services(ZMS), Rituals executed a successful 9 month strategy encompassing the Holidays, Valentine’s Day, Earth Week, and Mother’s Day.

>53K

New Customers

>1.7M

Product Views

Lacoste

Lacoste wanted to drive brand awareness and engagement around their Big Bang collection and combined fashion-sport vision, attract and engage Gen Z consumers while leveraging a halo effect on millennials, all while driving visibility and sell-through.

8.4K

New Customers

3.6M

Clicks

HUGO

For HUGO’s major campaign at Coachella Festival 2022, ZMS invited a variety of influencers to the HUGO House, in the largest social-first approach in the brand’s history.

+19%

Uplift in Conversion Rate

440K

PDP Views

We Fashion

In order to achieve their ambitious performance goals in 2021, We Fashion sought to broaden their customer base by acquiring new customers in key markets.

69K

New Customers

29.1

ROAS

Indiska

Indiska wanted to raise its brand awareness in the German market by showcasing its Summer and Fall products in an authentic way.

6.2M

Impressions

5.9M

Unique Reach

Tommy Hilfiger

Together with ZMS, Tommy Hilfiger pulled off an amazing 360° Holiday season campaign to increase brand consideration.

59M

Impressions

3.2M

PDP Views

MAMMUT

Mammut pulled off an amazing campaign combining branding and performance. Have a peek at the details for “Together for Glaciers” and find out how they pulled it off (and how you can too!)

+42%

NMV

+123%

Follower growth

DORINA

DORINA took a leap into the unknown with a branding awareness campaign focused on the holidays, and it paid off!

27%

Sales uplift

>2.8M

Ad impressions

Karl Kani

Streetwear brand Karl Kani sought to create hype around its cutting-edge collection, by making its brand image timeless.

~14%

Click-through-rate

248%

Return-on-influencer-investment

Reebok

Reebok’s challenge was to be recognized for its efforts in sustainability by creating an emotional connection with consumers.

>98M

Impressions

76%

Uplift in items sold

Estée Lauder Companies

Leading up to Cyber Week and the Holiday season of 2020, Estée Lauder Companies (ELC) wanted to inspire new and existing customers with gifting ideas through an emotional creative concept.

+130%

Increase in new customers

>516M

Media impressions

Polo Ralph Lauren

Taking inspiration from Ralph Lauren himself, who infused the brand with the spirit of chasing your dreams, the campaign activated new and younger customers through an inspiring user journey.

+50%

Product Detail Page Views

+100%

Growth on overall brand items sold, polo shirts in particular

Puma

How PUMA teamed up with ZMS for Cyber Week 2020 and doubled YoY growth based on a wide assortment

100%

Year-over-Year Growth

12.4

Return on Ad Spend

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