Case Studies

How Brands Benefit with ZMS


Columbia addresses style-conscious consumers with ZMS and increases product detail page views by +50%.


Conversion Rate


Product Detail Page Views

American Eagle

ZMS used a 360° data-driven marketing approach to launch American Eagle’s Autumn/Winter collection exclusively on Zalando.


Sold Items


Product Detail Page Views

Under Armour

Under Armour refines its brand perception among active women with ZMS and generates +145% Women's Sales Uplift on Zalando (YoY).


Women's Sales Uplift on Zalando


Product Detail Page Views


Insights driven launch campaign for clinique ID effectively activates target audiences and boosts sales by +185%.


Sales Uplift


Product Views generated

Karl Lagerfeld

"Always On” Campaign approach with onsite and offsite growth placements to drive constant visibility on entire product assortment and data-driven optimization based on insights.


Conversion Rate


Product Detail Page Views


ZMS came up with a multi-layered creative story with three phases championing the adidas pillars music, dance, and art. The 360° campaign was launched across various channels, including Zalando, web, social, out-of-home, and Addressable TV.


Paid Campaign Impressions




In line with Disney’s visual language and target group, ZMS Creative developed and produced exciting visual content.


Uplift in Product Detail Views


Uplift in Conversions


During the Coronavirus lockdown, ZMS and Nike partnered up to bring the #Playinside campaign to life. ZMS engaged consumers via Collabary brand ambassadors and a takeover on Zalando’s onsite and social environments.


Sell-Through (Year-over-Year)


Homepage Clicks

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