Case Studies

How Brands Benefit with ZMS

Polo Ralph Lauren

Taking inspiration from Ralph Lauren himself, who infused the brand with the spirit of chasing your dreams, the campaign activated new and younger customers through an inspiring user journey.

+50%

Product Detail Page Views

+100%

Growth on overall brand items sold, polo shirts in particular

Puma

How PUMA teamed up with ZMS for Cyber Week 2020 and doubled YoY growth based on a wide assortment

100%

Year-over-Year Growth

12.4

Return on Ad Spend

Tommy Hilfiger

To ensure continuous product visibility and to drive sell-out on their new assortments, Tommy Hilfiger kids footwear supplier Elisabet teamed up with ZMS for an effective Always-On campaign.

+41%

Sold Items (Year-over-Year)

44M

Product Detail Page Views

Columbia

Columbia addresses style-conscious consumers with ZMS and increases product detail page views by +50%.

+75%

Conversion Rate

+50%

Product Detail Page Views

American Eagle

ZMS used a 360° data-driven marketing approach to launch American Eagle’s Autumn/Winter collection exclusively on Zalando.

+28%

Sold Items

+22%

Product Detail Page Views

Under Armour

Under Armour refines its brand perception among active women with ZMS and generates +145% Women's Sales Uplift on Zalando (YoY).

+145%

Women's Sales Uplift on Zalando

1.9M

Product Detail Page Views

Clinique

Insights driven launch campaign for clinique ID effectively activates target audiences and boosts sales by +185%.

+185%

Sales Uplift

212K

Product Views generated

Karl Lagerfeld

"Always On” Campaign approach with onsite and offsite growth placements to drive constant visibility on entire product assortment and data-driven optimization based on insights.

+24%

Conversion Rate

1.5M

Product Detail Page Views

adidas

ZMS came up with a multi-layered creative story with three phases championing the adidas pillars music, dance, and art. The 360° campaign was launched across various channels, including Zalando, web, social, out-of-home, and Addressable TV.

620M

Paid Campaign Impressions

4.5M

Clicks

Disney

In line with Disney’s visual language and target group, ZMS Creative developed and produced exciting visual content.

+608%

Uplift in Product Detail Views

+37%

Uplift in Conversions

Nike

During the Coronavirus lockdown, ZMS and Nike partnered up to bring the #Playinside campaign to life. ZMS engaged consumers via Collabary brand ambassadors and a takeover on Zalando’s onsite and social environments.

+31%

Sell-Through (Year-over-Year)

68.000

Homepage Clicks

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