Case Studies

How Brands Benefit with ZMS

Columbia

Columbia addresses style-conscious consumers with ZMS and increases product detail page views by +50%.

+75%

Conversion Rate

+50%

Product Detail Page Views

American Eagle

ZMS used a 360° data-driven marketing approach to launch American Eagle’s Autumn/Winter collection exclusively on Zalando.

+28%

Sold Items

+22%

Product Detail Page Views

Under Armour

Under Armour refines its brand perception among active women with ZMS and generates +145% Women's Sales Uplift on Zalando (YoY).

+145%

Women's Sales Uplift on Zalando

1.9M

Product Detail Page Views

Clinique

Insights driven launch campaign for clinique ID effectively activates target audiences and boosts sales by +185%.

+185%

Sales Uplift

212K

Product Views generated

Karl Lagerfeld

"Always On” Campaign approach with onsite and offsite growth placements to drive constant visibility on entire product assortment and data-driven optimization based on insights.

+24%

Conversion Rate

1.5M

Product Detail Page Views

adidas

ZMS came up with a multi-layered creative story with three phases championing the adidas pillars music, dance, and art. The 360° campaign was launched across various channels, including Zalando, web, social, out-of-home, and Addressable TV.

620M

Paid Campaign Impressions

4.5M

Clicks

Disney

In line with Disney’s visual language and target group, ZMS Creative developed and produced exciting visual content.

+608%

Uplift in Product Detail Views

+37%

Uplift in Conversions

Nike

During the Coronavirus lockdown, ZMS and Nike partnered up to bring the #Playinside campaign to life. ZMS engaged consumers via Collabary brand ambassadors and a takeover on Zalando’s onsite and social environments.

+31%

Sell-Through (Year-over-Year)

68.000

Homepage Clicks

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