Partner Program marketing superstars!

With the continued acceleration of digital in the fashion industry, more and more brands and retailers are moving away from strictly wholesale business models, and selling directly to consumers online, on platforms like Zalando. What does that mean for marketing? Business of Fashion puts it like this:

“The more brands know about their clients and the more control they have over how their products are presented, the better they can define their brand identity and understand who their shoppers are and what they want. Brands should aim to generate the majority of their business directly, with most of the transactions taking place online.”

 

A bold statement in an industry traditionally rooted in wholesale buying cycles. If you’re one of the many brands who have started selling direct-to-consumer recently, or you’re on the fence as to whether or not it’s worth it, we have three great examples of brands excelling in their direct-to-consumer marketing strategies to give you some ideas! From big players like PUMA, to smaller brands like Inuovo and multi-brand organizations like TB International, getting to know your consumer has positive implications no matter what your size or audience!

What unites these success stories beyond the fact that they’re all selling via Zalando’s Partner Program is the fact that they have all performed outstandingly during sales events on Zalando, such as Cyber Week, as a result of close collaboration with Zalando Marketing Services (ZMS) and Zalando’s Partner Program.

Curious about how you can drive your marketing activities while selling directly to consumers?
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