Don’t miss out on opportunities to maximise marketing investment by leveraging the halo effect of Zalando’s commercial calendar.
If you want to really maximize your marketing investment it makes sense to plan campaigns alongside the Zalando commercial calendar. This ensures that you are elevating your brand(s) at the most relevant moments, increasing your visibility and performance, communicating your message to the right audience at the right time and unlocking organic visibility within Zalando.
In 2022 we’ll continue to present a host of marketing opportunities that allow you to speak to Europe’s largest fashion audience on Zalando, with 7 billion visits per year, and >48 million active customers throughout our 23 markets.
Why?
Partners aligning their marketing initiatives with Zalando’s marketing calendar can benefit from:
- +29% higher visibility
- +20% Week-over-Week uplift
- +13% uplift on full price assortment during gifting moments
- +5% new customer acquisition compared to the partners that don’t participate
How?
At Zalando Marketing Services, we have over 14K campaigns in our portfolio and we know what it takes to surprise and delight consumers, to have them relate to your brand and drive engagement and sales.
We can make your brand top of mind for your target audience by creating distinctive, memorable and emotional concepts. With ZMS Insights, ZMS Creative or ZMS Media, or a combination of all 3 services, game-changing insights, content and reach are yours for the taking.
Whether you’re an existing or new partner, managed or self-service partner, whatever your objectives are we will offer you an approach to fit your brand needs, delivering on our partner promise to create the best commercial opportunities for our partners to drive their digital growth strategy on Zalando.
What you can expect from us:
In 2022 we’ll have a full range of marketing opportunities throughout the year which we’ve grouped into four categories:
Commercial Moments
New for this year will be our two New Season Start packages to maximize the awareness and visibility of your assortment, as well as a Beauty package later in H1 this year. And we’ll continue to activate our successful annual packages, Valentines Day, Mother’s and Father’s Day, Back-to-School, and last but certainly not least, the Holiday season.
Category Moments
Category Moments are a series of new marketing initiatives that offer you the opportunity to align your marketing with our key category marketing focus topics, benefitting from the increased traffic and awareness generated on-site. Brands can also partner with us to create engaging authentic stories around these category moments and align with category messaging and priorities. We’ll also be offering the opportunity for some partners to benefit from organic visibility and integration into on-site category hubs where applicable.
Local initiatives
Here we’ll be partnering with our market teams to open up locally relevant opportunities in some of our markets. We currently have four opportunities for partners to activate locally relevant campaigns in some of our key markets throughout Europe. This will allow partners to benefit from the momentum around these campaign bursts.
Sales Events
And lastly, our sales events. Here you’ll see we are maximizing the commercial impact of sales moments throughout the year, adding Singles Day to our calendar for 2022 as this continues to be a growing trend we see adopted throughout European markets. These sales events continue to offer opportunities for partners to connect with our customers when traffic is high, benefiting from increased visibility and sales, with some additional incentives to activate these moments.
Sounds good! What’s next?
We’ll update you quarterly on calendar opportunities and provide you with monthly opportunity packs. If you want to speak with us about how we can align your brand’s marketing activities with Zalando’s commercial calendar, then reach out here!
