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Learn about the ZMS Brand Partner Study 2020
Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? ZMS Insights conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.
Access the Study Download
It’s been a particularly challenging year for many in the industry. The impact of the Coronavirus created serious challenges for many companies and was also a clear catalyst in the acceleration of digitalization in fashion. We were impressed to learn that 95% of our partners expect a further accelerated digitalization in the next 3 years. The aim of this study by ZMS is to collect findings about the concrete impact of ongoing digitalization and share aggregated insights with you about how brands plan to shake up their strategies. We analyzed partner feedback on different aspects of digitalization, from the evolution of sales channels and marketing priorities, to succeeding in data and content, and establishing the right skill sets and organizational prerequisites.