News & Updates

White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation

The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights. You will learn about a next level data-infused go to market approach for VF Corporation, which they implemented with ZMS and its Consumer Insights team across their brand portfolio.

In a highly competitive market such as the fashion industry, only well-positioned brands can conquer the minds and hearts of today’s demanding consumers in the long run.

You will learn about:

– How data helps you understand and outpace your competitive environment
– How to overcome barriers along the path to purchase
–How to understand your audience by leveraging
brand research, early adopter insights and prototyping
–Data-Driven Best Practice: ZMS X VF Corporation
– Why not everything that glitters is gold in terms of marketing measurement
– Why only focusing on performance is not enough

Download the free ZMS White Paper

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