White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation

This White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights. You will learn about a next-level data-infused go-to-market approach for VF Corporation, which they implemented with ZMS and its Consumer Insights team across their brand portfolio.

In a highly competitive market such as the fashion industry, only well-positioned brands can conquer the hearts and minds of today’s demanding consumers, and retain them in the long run.

You will learn:

– How data helps you understand and outpace your competitive environment
– How to overcome barriers along the path to purchase
–How to understand your audience by leveraging
brand research, early adopter insights, and prototyping
–Data-Driven Best Practice: ZMS X VF Corporation
– Why not everything that glitters is gold in terms of marketing measurement
– Why focusing on performance only is not enough