News & Updates
White Paper: Data-infused Brand Building + Go to Market Approach for VF Corporation
The White Paper features various data-driven use cases on how to enrich your marketing and brand strategies with deep consumer insights. You will learn about a next level data-infused go to market approach for VF Corporation, which they implemented with ZMS and its Consumer Insights team across their brand portfolio.
In a highly competitive market such as the fashion industry, only well-positioned brands can conquer the minds and hearts of today’s demanding consumers in the long run.
You will learn about:
– How data helps you understand and outpace your competitive environment
– How to overcome barriers along the path to purchase
–How to understand your audience by leveraging
brand research, early adopter insights and prototyping
–Data-Driven Best Practice: ZMS X VF Corporation
– Why not everything that glitters is gold in terms of marketing measurement
– Why only focusing on performance is not enough