Zalando Marketing Services

We connect brands to consumers

ZMS is Zalando’s 360° marketing unit. Brands benefit from our data-infused marketing capabilities, extensive media and content creation expertise.

We enable performance

Drive your sales performance, for selected products or your whole assortment. Leverage our capabilities driven by machine learning, powerful media formats, and our performance marketing expertise.

We elevate branding

Boost your brand impact and launch new products/collections. Benefit from our extensive digital marketing, fashion, and creative expertise as well as deep consumer insights.

Find out about our integrated 360° services

Watch the ZMS 360° reel and learn how partners benefit


Active Customers


Visits per Quarter


App Installs


Product Choices


Brand Partners


European Markets

News & Updates

Out now: Inside Fashion Marketing - The Podcast by ZMS

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Three ZMS Colleagues sharing Insights about their Work

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Learn about the ZMS Brand Partner Study 2020

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Vogue Business x ZMS / Zalando Webinar on Data-Driven Brand Strategies

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