Zalando Marketing Services

We connect brands to consumers

We are Zalando’s 360° marketing unit, empowering your brand with data-driven marketing, bespoke branding, powerful performance solutions and creative expertise.

Powerful performance solutions

Turbo-charge your sales performance, for selected products or your whole assortment. Leverage our powerful performance marketing tools, driven by machine learning and constantly optimized to ensure your success.

High-impact branding

Leverage high-impact branding directly at the point of sale with an unparralleled reach in Europe. Our extensive digital marketing, fashion, beauty and creative expertise is built on deep consumer insights from 46M active customers.

Discover our integrated 360° services

Are you ready to take your brand to the next level? This is what we can do:


Active customers


Visits per quarter


App installs


Product choices


Brand partners


European markets

News & Updates

New podcast: Inside Fashion Marketing - by ZMS

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Learn about the ZMS Brand Partner Study 2020

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Vogue Business x Zalando webinar on data-driven brand strategies

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How to drive your sales and marketing impact with ZMS

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