ZMS Company

We connect brands to consumers

ZMS is the 360° marketing unit of Zalando, Europe’s number one fashion platform. Brands benefit from its data-infused marketing and media capabilities as well as extensive fashion and content creation expertise.

This is how you benefit with ZMS

  • Data-infused marketing powered by data insights from >46 million active customers.
  • Extensive fashion and content creation expertise based on campaigns for >1,500 brands.
  • Inspiring media formats and data-driven cross-channel campaigns in 23 European markets.
  • Proprietary, cutting-edge media, insights, and content technology.

Zalando Marketing Services supports brands to increase their brand impact, drive their sales, and celebrate product launches, on Zalando and beyond across many consumer touchpoints. ZMS provides advertisers with access to in-depth consumer insights and audiences with expansive reach. The company develops 360° strategies, inspiring creative content and stories empowered by data, and runs large-scale media campaigns across 23 European markets. This way, ZMS makes sure to reach the right target audiences with tailored messages along their whole path to purchase. The company works with a large number of fashion brands and international names in sports, beauty as well as agencies. Get in touch to find out what we can do for you.

Watch the ZMS 360° reel and learn how partners benefit

We connect brands to consumers ZMS creates meaningful connections between brands and consumers based on an in-depth understanding of their personalities

The Starting Point for Fashion. ZMS supports Zalando to be the starting point for fashion and empowers partners to unleash their potential to delight customers. Our focus on the requirements of the fashion industry enables us to create unique and captivating fashion experiences for our customers and to find specific solutions for brand partners.

ZMS is an integral part of Zalando's platform strategy. We are convinced that the best way for us to achieve growth and at the same time continue to drive forward digitalization in the industry is with a platform-based business model.

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