New podcast: Inside Fashion Marketing – by ZMS

With the fashion industry in constant flux and digitizing rapidly, catching the attention of customers is an undoubtedly tricky yet fascinating topic! Andreas Antrup – Senior Vice President Advertising Zalando and Managing Director Zalando Marketing Services – speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. 

In bi-weekly episodes of no more than 20 minutes, Inside Fashion Marketing gives you the tools and insights you need to build your brand, grow your business, and connect to customers.

Tune in here to listen to the first episode featuring Sebastian Reinhard, Marketing Director at The North Face, talking about crafting campaigns around sustainability.