News & Updates
Vogue Business x Zalando webinar on data-driven brand strategies
Accelerating data-driven brand strategies
Click here to watch the webinar recording
Speakers:
Hilary Milnes, Vogue Business Americas editor
Andreas Antrup, SVP Partner Services Zalando
Michele Pilati, Head of Digital Transformation at Karl Lagerfeld
Faced with a global pandemic that forced many stores to close, customers turned to online shopping. Brands, in turn, have accelerated digital strategies to meet customers in e-commerce channels. This has amplified the positioning of online platforms, and the next step for brands and retailers will be figuring out how to work together to sell and market to customers online, while figuring out the role physical stores play, and what the best e-commerce and in-store experiences look like for the future.