News & Updates
Vogue Business x ZMS / Zalando Webinar on Data-Driven Brand Strategies
Accelerating Data-Driven Brand Strategies
Watch the webinar recording: Vogue Business Americas editor, Hilary Milnes, Andreas Antrup, SVP Advertising, Zalando & MD Zalando Marketing Services (ZMS), and Michele Pilati, Head of Digital Transformation at Karl Lagerfeld discuss accelerating data-driven brand strategies.
Faced with a global pandemic that forced many stores to close, many customers turned to online shopping. Brands, in turn, have accelerated digital strategies to meet customers in e-commerce channels. This has amplified the positioning of online platforms, and the next step for brands and retailers will be figuring out how to work together to sell and market to customers online, while figuring out the role physical stores play, and what the best e-commerce and in-store experiences look like for the future.