News & Updates

Vogue Business x Zalando webinar on data-driven brand strategies

Accelerating data-driven brand strategies


Click here to watch the webinar recording

Speakers:

Hilary Milnes, Vogue Business Americas editor

Andreas Antrup, SVP Partner Services Zalando

Michele Pilati, Head of Digital Transformation at Karl Lagerfeld

Faced with a global pandemic that forced many stores to close, customers turned to online shopping. Brands, in turn, have accelerated digital strategies to meet customers in e-commerce channels. This has amplified the positioning of online platforms, and the next step for brands and retailers will be figuring out how to work together to sell and market to customers online, while figuring out the role physical stores play, and what the best e-commerce and in-store experiences look like for the future.

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