News & Updates
Nike teamed up with ZMS during the Coronavirus Lockdown
Nike took a stand and encouraged consumers to stay at home while using the power of sports to empower oneself and connect with others while staying active. ZMS and Nike partnered up to bring the #Playinside campaign to life. ZMS leveraged brand ambassadors and a takeover on Zalando’s onsite and social channels to activate consumers. The ambassadors also provided tips and inspiration to their followers, in the form of challenges, live workouts, and Q&A environments.
Download the full Case and learn how Nike generated 68,000 homepage clicks on Zalando and boosted YoY Sell-Through by +31%.