News & Updates

Always-On Campaign for Karl Lagerfeld drives Conversions

The Challenge
Consumers showed high engagement with Karl Lagerfeld content on Zalando, yet sales conversion was not at its potential due to a lack of visibility within the Premium catalog on Zalando.

The Solution
The “Always On” campaign approach uses onsite and offsite growth placements to drive constant visibility on entire product assortment and optimize based on insights

Download the full Case and learn how the conversion rate was boosted by +24%

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