News & Updates

American Eagle’s data-driven, localized Brand Launch in Europe

American Eagle recently partnered with Zalando to help launch its US brand in Europe, leveraging Zalando Marketing Services (ZMS) to build awareness and address a young, European audience. We created localized content for American Eagle, based on detailed data analysis of the target market.

Read the full story on the Zalando Brand Hub

Watch the video with Nish Soneji, CEO American Eagle Europe.

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